Blancco, a leading provider of data erasure software, conducted research on the costs of data destruction in the public sector. The findings revealed outdated policies favouring physical destruction of solid-state drives (SSDs), resulting in high costs, time consumption, and environmental harm. Blancco aimed to revolutionise public sector data sanitisation policies through direct mail education, enhancing their reputation and fostering connections through a lead generation campaign.

THE CHALLENGE

As part of the direct mail campaign, my task was to design a benchmarking tool accessible via QR code. This tool aimed to educate and engage senior IT personnel, including C-suite executives, department heads, and managers, by showcasing how Blancco software enables secure data erasure. By highlighting the benefits of cost savings, device redeployment, and reduced environmental impact, the tool empowers users to assess their data management practices.

STRATEGY AND PLANNING

Several key considerations guided my strategy in designing the survey for senior members of the public sector. Firstly, recognising the time constraints of busy individuals, clear signposting was essential to communicate the survey's length effectively. Secondly, ensuring alignment with the direct mailer and brand guidelines maintained a cohesive visual identity across all touch points. Additionally, given that the survey would be accessed via QR code, a mobile-first approach was imperative to optimise usability. Furthermore, since the primary objective was lead generation, the survey had to include a form to collect company emails. Lastly, in preparing the PDF report, I designed for both best and worst-case layouts to ensure a personalised and visually appealing outcome.

THE SOLUTION 

I included clear signposting of the survey length and incorporated a progress bar to keep the user informed of their progress and how much is left to complete. Subtle dynamic movements in Blancco 'bubbles' were implemented to add dimension without distraction, ensuring consistency with the global brand.